Subscribe to our Mac/Apple (MacNN) or Gadget/Technology (Electronista)

(10:08:51 AM): helped by Vista (problems) and Leopard (new OS)

(10:14:13 AM): Looking at revenue share, Apple has 31.3%.

(10:15:04 AM): Jobs talks about building notebooks

(10:15:12 AM): along with Ive

(10:15:17 AM): talks about strength

(10:15:33 AM): from internal frame rather than aluminum casing

(10:16:34 AM): rather than add plates to increase strength/rigity, apple is going to start with a single block/plate and remove parts for better rigidity

Mac nearly 20% (17.6% of unit sales in the US....Looking at revenue share, Apple has 31.3%. mac has outgrown the market in 14 of 15 quarters

10:01am PT: Jobs takes the stage says that Steve Jobs takes the stage, says Apple sold 2.5m Macs last reported quarter and growing 2-3X rate of industry followed by COO Tim Cook

9:55am PT: Single product on stage covered in a black cloth.

9:55 am PT: Press follks are invited to take their seats.

9:50 am PT: Apple gives the 10 min warning.

9:43 am PT: Press have been let into the Town hall, but are waiting to take their seats.

9:42 am ET: Ready yet? Visit the Apple Store. It's already down. "We'll be back soon."

9:30 am PT: Waiting for the keynote to start.