iPhone 3G will be $199 for 8GB and 16GB only $299. 16GB available in black and white. Reduced price; expected on July 11 in 22 countries. Maximum of $199 in all countries. [11:45 am PT]

  • Full Exchange via ActiveSync for full Enterprise in new 3G iPhone; third-party apps via Apps Store; 6 countries today, 12 countries for 3G iPhone and 25 countries ("Stretch goal"). Includes Canada!. In over 70 countries in next several months. (presentation shows countries highlighted to "It's a small world.") Signed sealed and delivered deals; all coming soon. [11:43 am PT]
  • 3G iPhone features GPS; data from cell towers, WiFi, and GPS for location-based services. GPS offers real-time tracking. [11:38 am]
  • Thinner: same display, black back; flush headphone jack, improved audio, feels even better in your hand. Wanted 3G for faster data downloads for downloading email attachments and browser: complex layout 21 secs on 3G vs. 59 on EDGE. 2.8x faster. WiFi is 17 secs, so 3G approaches WiFi. Took 33 sec on Noka N95 or 34 sec on Treo--boht of which are 3G. iPhone is 36% faster than other 3G phones. Email attachments: 5 sec on 3G iPhone and 18 sec on EDGE. 3.6x faster on 3G iPhone vs. 3 sec for WiFi. Clearly faster data, but with great battery life. 300 hours of standby. 2G talk time to 10 hours; 3G talk time is 5 hours (industry leading compared to 3-4); 5-6 hours of high-speed browsing, video at 7 hours, 24 hours of audio. [11:33 am PT]
  • Apple introduces iPhone 3G. [11:32 am PT]
  • 98% are mobile growing. 94% of eamil; 90% textinging, 80% use more than 10 features on the iPhone; Sold 6 million iPhones in just under a year. 3G, etnerprise, third-party apps, more countries, and more affordable. [11:30 am PT]
  • Mobile Me: Web-based push email, contacts and calendars. Everything is up-to-date. Stored centrally and available for Macs, PCs, and iPhones; sync data works over the air and wirelessly. includes gallery functions from .Mac. Complete drag & drop inbox via Web 2.0 application--all available via Web-browser. Complete contacts, email, photos, etc. Complete zooming, resizing, sending of photos. iDisk has complete online interface. Mobile Me automatically syncs across all connected machines; contact, calendars, emails, etc. pushed to any connected device. Schiller stil demonstrating MobileMe and all-device "instant' connectivity. "Exchange for the rest of us" . Will be available for $99/year with 20GB of online storage. Free 60 day trial. Due in early July. Mobile Me replaces .Mac. .Mac accounts automatically upgraded to Mobile Me. [11:23 PT]
  • App Store on every iPhone; automatic notification of all updates to apps. Developers keep 70% of revenues. No credit cars. Now available in 62 countries. Under 10MB: Cellular, iTunes, Wifi. Apps above 10MB only available on WiFi/iTunes. Enterprise can authorize phones and iTunes to deliver custom apps on their own network. Ad Hoc distribution also available; up 100 users. [11:11 am PT]
  • IPhone 2.0 due in early July; $9.95 for iPod touch owners.
  • Contact search, full iWork document search (Pages and Keynote presentations); PowerPoint support for displaying right on iPhone. Also added bulk delete and move features. Also added ability to save images. Better calculator when rotated shows scientific calculator. Parental Controls and language support (two forms of Japenese and two forms for Chinese, including drawing character with finger using sophisticated OCR). Switch between languages on-the-fly (takes dig as RIM saying can do this without plastic keys. [10:08 am]
  • One feature not in current SDK: notification by apps when they are not open. Background apps are bad because of draining battery life, performance (making things feel sluggish; shows RIM "task manager" that enables users to manually kill application: "this is nuts"). Apple has come up with "far better solution." Apple will offer push notification service to all applications. Apple Push Notification Service to transmit data from your server to Apple's server which will maintain IP connection to push phone. Custom sounds and textual alert with buttons to launch application. This solution scales since only single persistent connection needed. Preserves battery life and maintains performance. Works over both OTA and WTA. Available in September, but developers will get beta seed next month. [11:04]
  • Digital Legends Entertainment developing Kroll is new fantasy action game. Took 4 days to port the game and few more days to add iPhone features (total 2 weeks with new SDK). Currently in production, but expected to be ready by September. [10:59 am PT]
  • Two new medical apps: one-third of phsyicians are going to buy an iPhone. Modality uses iPhone SDK to create flashcards for anatomy images based on Netter. Selecting a pin gives information on each area (web-based); quiz mode offers effective learning. People learning while they wait. Dozens of applications available and may more by end of the year. Next medical app: MIMvista shows medical imaging app that displays medical images on iPhone: combine data and tabs to view different angles of MRI, etc. Within 1 week they developed image viewer. iPhones can take complex desktop application into hands of physicians and patients. Available at launch of App Store [10:52 pT]
  • MLB.com shows app. Features that not available anywhere else. Details about any baseball game ("all the time updates"); add real-time video highlights for every game and available on the iPhone; available minutes after each play. Video is based on bandwidth access (EDGE, WiFi, etc.); In the App Store when it launches [10:50 am PT]
  • 12 Bars Blues for playing music directly on iPhone. [10:47 am PT]
  • Pangea shows two games ported from Mac: Enigmo is a touch-based game for dragging and rotating parts to get droplets into the bucket. Cro-Mag rally is 3D racing game also ported. Different cars to choose from. Took about 3 days for each game to get "up and running" (each level playable). The iPhone itself is the steering wheel for driving based on accelerometer in iPhone (took 10 min to add). Both will be available for $9.99 each. [10:45 am PT]
  • Associated Press: shows application "Mobile News Network" for news on Showbiz, technology, etc. including photos and video; sharing stories with friends and immiedately submitting stories via photo. Built-in a few weeks and will be available for free from App Store. [10:40 am PT]
  • TypePad: mobile blogging platform demonstrated. Take a photo, create a post, Add a Photo. Easy to blog from iPhone; it will be available for free from the App Store (when it launches) [10:24 pm PT]
  • Loopt shows its location-based application (social networking service): "best and most powerful platform." Allows you find people in your area, good restaurants, and talk to them quickly. Will be available for free.
  • eBay shows iPhone app with bidding, watchlists, view photos via film stream and listings in "world's largest marketplace". The eBay will be available for free when the App Store launches. [10:32 am]
  • Tools: Xcode, iPhone simulator, Tethered debugging (while running Xcode on your Mac); Instruments for optimizing performance. Demonstrates some of features by building project in Xcode. Using built-in Address Book API and built-in Core Location for finding nearby contacts. Demo of project building still going; Apple shows quotes touting Xcode, iPhone SDK, etc. (Takes shots at RIM); Apple invites developers to showcase iPhone: Apple was "blown away" with what SEGA accomplished in two weeks; since then they have polished and produced "Super Monkey Ball". Sega's Ethan Einhorn invited on stage. Super Monkey Ball will be available at the App Store for $9.99 ("Productivity deteriates") [10:30 am PT]
  • SDK: Core Services, SQLlite, Core location (for location-based services); Media layer (Open AL for 3D positional audio, OpenGL for realtime graphics), Cocoa Touch for building apps
  • ENTERPRISE: 35% of fortune 500 companies have participated; Top 5 commerical bans, scurirest firms, 6 of 7 airlines, lots of higher education instutions. Showing video of Enterprise customers working on iPhone. Two factor authentication; Army, Genentech, FBI, Homeland Security all offer testimonials for enterprise features built into iPhone 2.0 software. [10:15 am PT]
  • Push emial, push contacts, push calendar, auto-dsicovery, glbal address lookup; remote wipe (should you lose your iPhone); worked with Cisco for secure VPN 802.1x authenticaation, enforced security polices, deice configratuion, all included in v2.0 software.
  • Three parts to iPhone 2.0: enterprise, SDK end user features.
  • 250,000 people downloaded free SDK, 250,00 applied to beta program; 4000 people were admitted to paid iPhone program.
  • Three Parts to Apple; Mac, iPhone, Music; Jobs will talk iPhone this morning. Sneak Peak at next OS X version: Snow Leopard. [10:08 am]
  • Steve Jobs takes the stage; people applaud. 5200 attendees; "SOLD OUT"47 sesions; 169 hands on Labs; 1000 engineers on sight. iFund & Intel Sessions [10:07 pm]
  • Lights have dimmed. Are you ready? [10:05 am PT]
  • It's 10 am PT and the keynote has not yet started; lights still up; all the folks are here: Al Gore and Phil Schiller [10:00 am PT]
  • Doors are up and media and developers have filled the room. [9:49 am PT]
  • Still waiting in line; the gates to the keynote room are still down. [9:00 am PT]
  • Apple Store is off-line ahead of the expected announcements.
  • Apple has moved attendees from the "holding area" to the second floor, where we will wait for another 30 min [8:00 am PT]
  • Apple has let the first developers into the WWDC "lunch" holding area, where attendees are expected to wait for about an hour before being ushered into the keynote room. [7:15 am PT]
  • Only 7 hours left....
  • Early WWDC and keynote lineup photos.
  • coverage starts at 10 am PT /1pm ET...